YES!!!, It's finally launched.

Today YTL Communications Sdn Bhd the telecommunication arm of YTL Group has finally launched the much anticipate WIMAX service after some 2 years delay. It's marketing team did a fantastic job by cropping up the name YES, for its new service. YTL was also quick in marketing and positioning itself as the first nationwide 4G service provider, separating itself from existing big boys such as Celcom Axiata, DiGi (Telenor) and Maxis. Whether it is truly a 4G mobile operator, I shall leave that for another post.

A rather grand private launching event took place at the JW Marriot @ Kuala Lumpur which is also owned by the YTL Group of Companies. I was among one of the lucky people who got invited along a side with VVIP's such as MCA President, Datuk Seri Chua Soi Lek, Malaysia Pop Queen Datuk Siti Nurhaliza, former judge of Malaysian Idol Paul Moss, and other local & foreign personalities. But make no mistake, I'm NO VVIPs or Celebrity, just a regular telco guy who blog for leisure.

The begin of the long awaited presentation

Opening speech by Tan Sri Dato' Francis Yeoh Sock Ping (YTL Group's Managing Director)

Wing K. Lee (YTL Communications or YES's CEO)

A short & simple introduction to Mr Wing, born and raised in Hong Kong by his mother single, Wing graduated from University of Texas, Austin in 1989. Wing worked with Sprint and Cleawire in the United State before being given 2 offers, one is to join China Mobile to serve 500 million customers or YTL to change the way people live. After having a serious thought, he choose 27 million over 500 million.

Tan Sri Dato' Seri Dr. Yeoh Tiong Lay, Tan Sri Dato' Francis Yeoh Sock Ping, Tan Sri Muhyiddin Yassin (Deputy Prime Minister) and Datuk Seri Dr Rais Yatim (Information, Communications and Culture Minister)

After the private launch took place, all invited VVIPs & guest were usher to Lot 10 @ Bukit Bintang, an upscale shopping haven (also owned by YTL Group) to join in the public launching. The public launch was just as interesting as the private launch with Taiwanese Pop Star & Youtube sensation Jimmy Lin Yu Chun (aka Xiao Pang), mesmerising the crowd by singing popular ballads such as Amazing Grace & I will always love you by Mariah Carey.

Jimmy Lin Yu Chun also knows as the next Susan Boyle & Mariah Carey of the east.

After all the formality, the public were free to roam on the ground floor of Lot 10 which was turn into a huge display centre for YES products & service offering.

Datuk Sri Michael Yeoh Sock Siong, Tan Sri Dato' Francis Yeoh Sock Ping,Datuk Seri Dr Rais Yatim, Jimmy Lin Yu Chun, Tan Sri Dato' Seri (Dr) Yeoh Tiong Lay, Puan Sri Datin Seri Tan Kai Yong, Datuk Yeoh Seok Hong.

I'd the opportunity to meet Tan Sri Francis Yeoh and his brother Datuk Yeoh Seok Hong, Director of YTL Communications who repeatedly asked me and my colleague to join them after someone whisper to them that we were the cream of the crop in DiGi Corporate Sales team. All we have to do was say YES, now that's catchy. That's an interesting offer which I would consider but not at this point.

Tan Sri with my colleague: Oki Lai, Me, Tan Sri Francis Yeoh, & Billy Wong

After almost 9 months since we first meet at Nikko Hotel, I meet Wing again and to my surprise he still remembers me.

Me, Wing K Lee, Oki Lai & Billy Wong

After browsing through the product offering, I did some catching up some of my friends in YTL Communications such as Jesse Ch'ng, Yuni and the Chief Marketing Officer, Yap Kok Leong. Before we head home, we had the Original Imbi Road Pork Noodle at Hutong @ Lot 10.

A catchy gigantic display cube at the entrance of Lot 10 @ Bukit Bintang. A good crowd on the busy inter section of Jalan Bukit Bintang & Jalan Sultan Ismail.

Shall write about the YES service in about 6 months when the service is much more mature and have garner some traction in term of subscriber based to give a more accurate review. After all, I'm a telco guy.

YES Fastest 4G Mobile Internet with Voice by YTL Group

In less than 24 hours, YTL Group will be launching the much talk about YES Mobile Service. YTL Group claims that it's the fastest 4G Mobile Internet with Voice. According to the press release by YTL Communications Sdn Bhd, the communication arm of YTL Group, the service will be marketed similar to any other utility service such as electricity and water where the end user pay for what they use. It is said to be cheaper that prepaid and much more affordable compare to any postpaid service.

Launch Party @ JW Marriot, Kuala Lumpur

For the public, there will be a showcase to commemorate the launch @ Lot 10. I've manage to check out the showcase venue as YTL's staff prepares the final masterpiece for the big show tomorrow.

Showcase @ Lot 10 Concourse area.

LED Display Screen will be lighting up the event tomorrow

I just love the way they uses photo of ordinary people

Wait a minute, does the photo above ring any bells? Well if you take note, you will notice that it capitalise on people's emotion to promote its service. This is pretty similar to Maxis's advertisement over the past one year. This is not a surprise, considering majority of the sales and marketing team were previously with Maxis.

After numerous delay and fine imposed by the authority. They are finally launching its service nationwide in 17 hours and 46 minutes.

The service will be officially roll out will be held at Lot 10, Bukit Bintang KL, at 5pm tomorrow (19th of November 2010). So if you have go no plans for tomorrow, head down to Lot 10 to check out what they have to offer. I'll be there for its private launch as well as public launch. So see you around if you plan to be there.

I've heard that they are gonna give Unifi a run for its money, if that true, we will be getting between 5mbps to 20mbps for a price cheaper than what Unifi is charging. The best part is, its gonna be mobile, which simply mean you can travel with it.

CEO of YTL Communications

Thank's to Young Corporate Malaysian(YCM) for organising the CEO Series where I had the opportunity to meet yet another down to earth CEO, he is non other than Mr Wing K Lee, the CEO of YTL Communications Sdn Bhd. The telecommunication arm of YTL Group, which will be launching the world first nationwide 4G network somewhere end of this year. Coincidentally Apple will also be launching the iPhone 4G towards end of this year. I suspect a partnership might take place soon between these two conglomerate.

Anyway, the opportunity to meet Mr Wing was really was really an honour and fun filled experience. He was able to make the crowd listen attentively while he share his experiences and addresses the various questions that the crowd throws at him. Apart from Tony Fernandes(CEO of Airasia) and Morten Ludal(former CEO of DiGi), not many other CEO has the ability to do that, especially when you are addressing the group of youth and social media enthusiast gathered in the function room @ Nikko Hotel.

Mr. Wing K Lee & myself

I was also introduce to Mr Jacob Yeoh, the Executive Director of YTL Communications Sdn Bhd(he is also the son of Tan Sri Dato’ Dr Francis Yeoh and son to Tan Sri Dato' Seri Yeoh Tiong Lay the founder of YTL Empire). I first knew about Jacob when they organise the Climate Change Week 2008 with the premier of The 11th Hour.

Jacob Yeoh & myself

For those who miss Wing's talk, you may read about it here. If you've got a reliable broadband connection, watch the videos below: